Before you answer, let's define the word so we're on the same page.
I thought businesses were the only ones guilty of the overuse of gimmicks in order to build their business. I sure am guilty of a gimmick or two especially in the early Sexy Skins years when I was finding my self personally, professionally and as an artist. My understanding at the time was that I needed a gimmick in order to find love in my personal life and attract customers in my business life. I grew tired of continually trying to impress and attract (AND being on the receiving end of other's gimmicks was equally tiring). Why wasn't who I am and what I create enough?
But it is. I may not have a big fancy shmancy corporate office with a boat load of employees and a factory in China mass producing my designs to be sold in several big box stores around the country. It may always be my hands creating my art that I offer directly to you. At least though I am free to live a genuine existence where being me and creating my art is good enough. In fact, it's better in such a way that is allows me to inhabit a place of authenticity, albeit a vulnerable place, where whether on the personal or business front, the connections and relationships made are based on honesty and truth....a gimmick free zone where you can be you, and I can be me. Perhaps, that's what God intended all along.