Before you answer, let's define the word so we're on the same page.
- a trick or device intended to attract attention, publicity, or business.
synonyms: publicity stunt, contrivance, scheme, stratagem, ploy;informal shtick"the trivia contest was a gimmick...
I was born and raised in Peabody, Massachusetts. Who knew back thn while I was playing in the neighborhood right down the street from the leather factories, that years later I would have my hands on hides creating leather art.