Momalogue Blog — authenticity
The Art of Branding
I noticed something the other day that I want to share. It's going to get a little deep so strap yourself in. lol
Recently, my story was featured in Boston Voyager Magazine as part of their Inspiring Stories Series. If you're unfamiliar, you can read that here. The photograph below is a printed version of my feature and is what triggered the connection I made and my "ah-uh" moment (continue to read below).
The above...
Gimmick. What's Your's?
Before you answer, let's define the word so we're on the same page.
gim·mick
ˈɡimik/
noun
- a trick or device intended to attract attention, publicity, or business.
synonyms: publicity stunt, contrivance, scheme, stratagem, ploy;