Gimmick. What's Your's?

Before you answer, let's define the word so we're on the same page.

gim·mick
ˈɡimik/
noun
  1. a trick or device intended to attract attention, publicity, or business.
    synonyms: publicity stunt, contrivance, scheme, stratagem, ploy;
    informal shtick
    "the trivia contest was a gimmick...

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    Riding into the Future with the Spirits of Generations Past

    I was born and raised in Peabody, Massachusetts. Who knew back thn while I was playing in the neighborhood right down the street from the leather factories, that years later I would have my hands on hides creating leather art.

    PART 1

    PART 2

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